Sir Paul Smith
The British fashion designer Sir Paul Smith has been part of our project from the very beginning, and he is the designer behind our bike wear. He also designed the unique La Flamme Rouge/Paul Smith/Principia bikes which were auctioned off and yielded a large sum of money for La Flamme Rouge.
Sir Paul Smith has always been a fan of cycling. As a teenager, he was a talented bike rider with hopes of a professional career, but a serious accident put an end to his cycling dream.
He is, however, still a passionate leisure cyclist, and he follows professional cycling closely.
More information on www.paulsmith.co.uk